Sears Marketing Plan - 5417 Words

SEARS Marketing Plan Executive Summary Sears Holding Corporation is the fourth largest retailer in the United States and Canada. Its subsidiaries include Sears, Roebuck and Co. as well as K-Mart. The closing of the merger between Sears and K-Mart took place on March 24, 2005. Sears has more than 4,000 retail stores across the United States, Canada, Puerto Rico, and Guam. Sears offers products and services through over 2,700 branded and affiliated stores. Sears operates 894 broad-line stores and 1,354 specialty stores. Sears’ broad-line stores are mall-based locations. The specialty stores include Sears Hometown Stores that are mostly independently owned, Sears Home Appliance Showrooms, Sears Hardware Stores, Sears Auto Centers,†¦show more content†¦The boards of directors include Edward S. Lampert, Louis J. D’Ambrosio, William C. Kunkler III, Steven T. Mnuchin, Ann, N. Reese, Emily Scott, and Thomas J. Tisch (About, n.d.). Sears continues to showcase its top Brands including Craftsman, DieHard, and Kenmore. The Company also continues to market its fashion lines of products under the Brands of Lands’ End, Joe boxer, and Jaclyn Smith. Sears has also introduced the Kardashian Denim collection. With this new line of clothing Sears hopes to increase sales to teens and young adults. Sears will also offer deals to include markdowns and rebates throughout the year to promote many of its retail lines and market to the thrifty shopper. The retailer will continue to see aggressive competition from Target, Wal-Mart, JCPenney, Kohl’s, Macy’s, Home Depot and Lowes. These companies are some of the national retailers that Sears will have to contend with in order to survive. According to Sears Holding 2011, annual 10K Report with the Securities and Exchange Commission, Home Depot and Lowes are the company’s most fierce rivals of the major appliance category in which Sears accounts for nearly â€Å"16% of its entire revenue† (p.5). This fierce market positioning battle between its competitors will be a major obstacle for Sears to overcome. Sears continues to try to move forward as the company’s efficiencies in fixed assets continuedShow MoreRelatedVizio Marketing Strategy1178 Words   |  5 PagesPanasonic, Sony, Samsung and many others, and also taking in consideration the fact that VIZIO was a relatively new brand , the Company had to use a good marketing plan to gain entry on the alre ady crowded market. To get an advantage in the market, VIZIO decided that an approach based on price would be the best approach. Based on this marketing strategy, they knew that in order to have access to a wider range of customers, they needed first to established partnerships with well-known retailer channelsRead MoreEssay on AF Discussion Questions1136 Words   |  5 Pagesbananarepublic.com) are targeting many of the same consumers as Abercrombie Fitch. Visit their websites and discuss how their marketing strategies are different from those of AF. Would you suggest any changes in these strategies that would allow these two companies to better position themselves in the minds of consumers? Banana republic and J. Crew’s marketing plan is geared more towards the yuppie crowd. Viewing their websites you are drawn to the clothes, the patterns colors and stylesRead MoreThe Effect Of International Marketing Environment On Business Environment Essay1398 Words   |  6 PagesThe importance of â€Å"Marketing† as a concept, a practice and an orientation as being fundamental to the competitiveness and the survival of any business entity cannot be over emphasis in today’s business environment. (Kotler, 2011). Most businesses are expanding and getting into new market areas for economic and strategic reasons and it is becoming increasingly difficult, if not possible, for companies to insulate themselves from the effect of international marketing environment, even if their productsRead MoreTotal Quality Plan Implementation1728 Words   |  7 PagesOctober 21, 2004 Total Quality Plan Implementation What happened to Sears is not that uncommon. History has been witness to the rise and fall of many great empires. Most businesses go bankrupt on the way up, not on the way down. Sears failed to remain the top retailer for two reasons (1) a lack of focus on operating strategies and, (2) a lack of long-term vision from top management. The retail industry is very competitive and requires a flexible management team able to adapt and adjust to changesRead MoreSears : The Nation s Biggest Retailer Essay1319 Words   |  6 PagesSears became the nation’s biggest retailer because they were an all-purpose store. Sears was known as the store that had a wide variety of items from clothes to appliances. Rather than going to Macy’s for clothes then Best Buy for a dishwasher and Home Depot for a set of tools, I could just go to Sears and get everything done at one store. All of the premier brands wanted to have their products in Sears, and vice versa. When you combine the variety of items, and competitive pricing it is easy toRead MoreSears : Sears New Strategy941 Words   |  4 PagesIntroduction The article, â€Å"Sears to Accelerate Closings, Shutter 235 Stores,† by Krystina Gustafason discusses Sears recent decision to close several stores across North America in an attempt to revitalize the name and eventually turn a profit in the near future. This change came after Sears dwindling pattern in sales and the losses the company has continuously faced over the years. In addition to closing stores, some of Sears old locations are intended to be leased to various other companies currentlyRead MoreBusiness Analysis: Sears, Roebuck, and Co. Essay1052 Words   |  5 PagesSears, Roebuck, and Co. seemed to have the right idea when beginning their business in the late 1800s. Instead of just opening up one type of company, Sears, Roebuck, and Co. expanded from retail to insurance, real estate, securities, and credit cards (Nelson, 2007, p. 207). Until the early 1990s, the company seemed to be doing very well considering the revenue and earnings reported that equaled up to bil lions of dollars. Then, the company began to experience financial difficulties due to the factRead MoreAnalysis Of Sears Holding Company ( Shld )854 Words   |  4 PagesIntroduction Sears Holding Company (SHLD) was once a very successful organization. Prior to the 1980’s, SHLD managed to generate revenue and compete among the top retailers in America (Kim, 2014). However, in more recent years, SHLD has become subject to scrutiny among industry’s critics. As of late, SHLD has made several attempts to revive their organization. These attempts involve SHLD implementing corporate, business and functional leveled strategies within their organization. Corporate LevelRead MoreKmart, Sears and ESL: How a Hedge Fund became one of the World’s Largest Retailers877 Words   |  4 Pagesbuying a business. Financial buyers are interested in the cash flow generated by a business and the future exit opportunities from the business. On the other hand strategic buyers are interested in how a company’s fit into their own long-term business plans. Their interest in acquiring a company has to do with synergies they can extract with their current business. Other reasons could be eliminating competition, or enhancing some of its own key weaknesses. - Strategic Buyers should theoretically beRead More Summary of Case Analysis: Goodyear Tire and Rubber Company Essay1553 Words   |  7 PagesWorldwide Market Share, 1990 In early 1992, Sears, Roebuck and Company (Sears), owner of Auto Centers proposed to sell Goodyear ¡Ã‚ ¦s popular brand tire, Eagle. This has raised Goodyear ¡Ã‚ ¦s management consideration due to the following facts: (i)  Ã‚  Ã‚  Ã‚  Ã‚  Goodyear brand tires has declined 3.2 % in market share (4.9 million units) for passenger cars between 1987 to 1991; (ii)  Ã‚  Ã‚  Ã‚  Ã‚  2 million worn-out Goodyear tires were replaced with other brands at 850 Sears Auto Centers. 2.  Ã‚  Ã‚  Ã‚  Ã‚  THE ISSUE   Ã‚  Ã‚  Ã‚  Ã‚  The

Poor and Rich in Society Free Essays

â€Å"It is the duty of the strong to protect the weak There are many things and people in this world that is classified as the strong like for example, nations, individuals†¦.. but then there are many things and people in this world that is classified as the weak. We will write a custom essay sample on Poor and Rich in Society or any similar topic only for you Order Now This term is commonly view as the unemployed, 3rd world countries, physically disable†¦Ã¢â‚¬ ¦ Thousands and thousands of university students graduate each year. Yet despite, the fancy gowns and certificate, nearly most of them struggle to find a job due to the huge amount of candidates and competitions for this portion of the population they are very dependent on benefit. Yet for people who are very stable and moneyed think that taxes goes to people that can’t sort them self out. In today’s society, we have a fixed idea of sterotype, like the homeless for example, they are dirty, slopy, useless†¦. these views are common, especially if they try to look for a job. Most of the time these fixed views is made by the strong. A homeless person can be anyone, how they became homeless depends on their own story. If someone who has a stable job, a large amount of saving and their own keys to their own front doors, and are willing to gamble all that away because of their own stupidity, then of course is their own doing. But if someone who is willing and tried and tried yet still they have not succeeded, then yes, the strong must help the weak. As time passes everyone grows old, for people who could afford a pension can have a secure life until the very end, but for the other half it’s entirely different story. Old people are normally physically weak. For some they don’t even have a family or money so again it’s the duty of the strong to help the weak. Christians would agree with this statement because take the good of symaraphan for example, a man was robed, several people walked pass and at the end a person helped him and he wasn’t one of those people who was at high position of the church just a normal ordinary person. Some people think that making money is the main purpose of their lives; this goes against Christian teaching. Christianity says that having money is wrong if money becomes the main focus of a person’s life, or is gained dishonestly. In recent years the Christian churches have concerned themselves more with issues such as poverty and the fairer distribution of wealth in the world. A few very rich nations own most of the world’s wealth and therefore resources of all kinds are not distributed equally Muslims would also agree with this statement because one of the pilgrims is called zakah, zakah is 2. 5% of a Muslim’s income and savings after they have taken care of their families. The rich pay more than those with less money and very poor people pay nothing at all. Muslims can also give voluntary charitable donations called sadaqah when someone is in need. I agree with this statement because the more unable you are the less likely that chances will come, unless some sort of assistance is given. In conclusion, I believe the statement is base on individual thoughts because depending on the life style of the person the way they think also varies as well. By: emma. ritz How to cite Poor and Rich in Society, Essay examples

International Journal of Tryptophan Research

Question: Describe about the International Journal of Tryptophan Research. Answer: It is a well-known fact that stress is one of the most unpleasant experiences encountered by an individual, suffering from an intensely emotional strain that not only affects his inner peace of mind, but can also affect his health adversely. While in most cases, stress is only a temporary state of mind, and does not continue for a prolonged period of time, in a few cases, a stressed mind, suffering from depression over a longer period of time, can lead to panic attack, the suffering of which is not only profound, but is also long-lasting for the victim (Gomaa et al. , 2013) It has been observed that an individual suffering from sporadic panic attacks not only suffer from a feeling of sudden, intense anxiety and fear, but also tends to believe that the time is flowing much slowly, than in the ordinary times. The reason behind such feelings, can be traced to the fact that the individual suffering from panic attack feel incredible drained and tired, as a result of a sense of exhaustion and depression (Jnoda Janova, 2015). Usually, the people getting affected by the disease for the first or second time, have o knowledge about the symptoms of the disease, and fail to adopt the necessary measures to control the same. Consequently, they suffer from hyperventilation, whereby as a result of over-intake of oxygen, and excessive release of carbon-die oxide, the individual starts suffering from an uncontrolled state of anxiety and excitement, that makes them feel that even a single second is equal to more than an hour. Besides, it is equally important to note, tha t the individual suffering from intense stress or panic disorder, tends to concentrate on his mental conflict, inner disorder and the phenomenon occurring inside the head, that leads him to concentrate on the present moment, as a result of which he fails to feels the passage of time like any other normal human being (Essa et al., 2013). The waves of panic attack usually last for not more than an hour, and while the people who have been affected by this mental state of disorder previously, have a much comprehensive knowledge about the transience of the suffering, those who have not been affected by the disease, tend to put too much concentration on the feeling of intense pain, fear and horror experienced in a while. Resultantly, the individual unable to find or focus on any source of distraction or amusement, starts feeling that the present moment of pain will never cease, and will keep to continue. Besides, a person who has been suffering from depression, stress and anxiety over a long period of time, also develop the psychological suffering named paranoia. While suffering from panic attack, an individual already affected by paranoid anxiety will tend to be deluded, that it is impossible for his terrible state of mind to be pacified, and restored to normalcy. This is also the reason why he will believe that the time is flying on a much slower pace (Kumar et al., 2012). It should be remembered that any kind of stress or panic attack is accompanied by shaking, trembling and sweating, and if goes unchecked may lead to disruption of the healthy life. While the accelerated heart rate leads to the feeling that the bad time will never end, one should remain assured that it will not span for more than an hour. In case it is necessary, the individual should resort to mediation and medical attention. Reference List: Essa, M. M., Subash, S., Braidy, N., Al-Adawi, S., Lim, C. K., Manivasagam, T., Guillemin, G. J. (2013). Role of NAD+, oxidative stress, and tryptophan metabolism in autism spectrum disorders.International Journal of Tryptophan Research,6(Suppl. 1), 15. Gomaa, M. A. M., Elmagd, M. H. A., Elbadry, M. M., Kader, R. M. A. (2014). Depression, Anxiety and Stress Scale in patients with tinnitus and hearing loss.European Archives of Oto-Rhino-Laryngology,271(8), 2177-2184. Janda, R., Jandov, E. (2015). Symptoms of posttraumatic stress disorder, anxiety and depression among Czech critical care and general surgical and medical ward nurses.Journal of Research in Nursing,20(4), 298-309. Kumar, A., Vashist, A., Kumar, P., Kalonia, H., Mishra, J. (2012). Protective effect of HMG CoA reductase inhibitors against running wheel activity induced fatigue, anxiety like behavior, oxidative stress and mitochondrial dysfunction in mice.Pharmacological Reports,64(6), 1326-1336.

Marijuana Should Be Legal Essays - Medicinal Plants, Entheogens

Marijuana Should Be Legal Seven Leaves Arent Bad: Marijuana Should Be Legal Thesis: Should marijuana be legalized and can it be used in positive ways? In 1937, the Marijuana Tax Stamp Act prohibited the use, sale, and cultivation of hemp/marijuana in the United States. Marijuana is a drug that is highly used through out the world. It comes from the cannabis plant. THC which stands for delta-9-tetrahydrocannabinol is the major psychoactive ingredient. Over sixty five million Americans today use marijuana. Today it is a lot stronger than how it used to be in the 1970s because of careful cultivation. It can be smoked threw a pipe, joint, or it can even be used as an ingredient in food. Although the effect it has as an ingredient isnt as strong as it would be if you smoked it. It all depends on how long the person smoking it holds in it their lungs. The more you hold it in the more the drug gets into your bloodstream. Marijuana is not just a drug to be used as to get high with. It is a drug that needs to become legal so it can help heal people with certain disea ses and it can be useful for industrial reasons as well. There are different feelings a person can have when you use marijuana. In low to moderate doses, marijuana typically creates a mild sense of euphoria, a sense of slowed time, a dreamy sort of self-absorption, and some impairment in thinking and communicating (Hales 491). Usually the sense of being high happens within thirty minutes and usually lasts about three Aizkalns 2 hours. Sometimes when someone is new at smoking marijuana they can experience an anxiety attack. The immediate physical effects of marijuana include increased pulse rate, bloodshot eyes, dry mouth and throat, slowed reaction times, impaired motor skills, increase appetite, and diminished short-term memory (Hales 492). Some of these effects can help someone as unbelievable as it seems. If marijuana is more harmful to society than the laws, then the laws should be retained. If the laws are more harmful than the substance, the laws should be changed (Rosenthal 1). Marijuana can reduce suffering for some illnesses out there today. A cancer patient by the name of Richard Brookhiser responded to the contention that marijuana has not allowed the necessary testing. He also rejected the argument that allowing sick people to use the drug would encourage people to use take the drug. In November 1996, the voters of California and Arizona make it legal to use marijuana as a medicine. The Clinton administration said these actions were too rash. But for me, they came in the wrong states and four years too late. In 1992, my doctor in New York told me that I had metastasized testicular cancer, which required chemotherapy. To deal with the resulting nausea, I took legal antiemetic drugs, but after a while they didnt work. Then, I turned to pot (qtd. In Bender 149). Brookhiser had used marijuana to help him have cravings for food. When someone goes threw chemotherapy you lose your Aizkalns 3 appetite and you are really nauseated. Marijuana can increase your appetite and help you want to eat your food. Cancer patients are not the only sick people who get relief from smoking pot. It has a wide variety of therapeutic applications, and is frequently beneficial in treating many conditions. Some are people who have the AIDS virus, it can help them reduce the nausea, vomiting, and loss of appetite caused by the ailment itself and by treatment with AZT and other medicines. It can help people with Asthma. Several studies have shown that THC reacts as a bronchodilator and reverses bronchial constriction. Although conventional bronchodilators work faster, THC has been shown to last longer and with considerable less risk (Rosenthal 68). New evidence has shown that marijuana is an autoimmune modulator in arthritis and other autoimmune diseases. Marijuana can alleviate the debilitating, chronic pain caused by myriad disorders and injuries. Marijuana has been shown to help gently and naturally for people with depression and other mood disorders. In contrast, conventional antidepressant drugs lik e lithium, tricyclics, and MAO inhibitors have serious health risks and side effects (Rosenthal 68). Marijuana is used to

20 Informative Essay Topics on Art in Late Antiquity

20 Informative Essay Topics on Art in Late Antiquity Art in Late Antiquity is a huge general topic that can be divided. Luckily for you we have prepared a few sample subtopics for your next essay. Consider the 20 samples below: Characteristics of Early Christian Images in Late Antiquity How Is a Work of Your Choosing Innovative for Its Time How Was a Work of Your Choosing Received in its Time and Why What People Think Today of a Work of Your Choosing: What Accounts for Differences in Reception What is Particularly Meaningful about a Work of Your Choosing How a Work of Your Choosing Compares to another Type of Work from that Period The Most Significant Aspect about a Work of Your Choosing for Future Generations Artistic Innovation for Christian Architecture Designs in in Late Antiquity Characteristics of Early Christian Architecture Designs Central Plan for Santa Costanza Fusion of Central and Axial Plans for Galla Placidia Characteristics of Early Christian Painting in Late Antiquity Imperial Imagery in in Late Antiquity Characteristics of Early Christian Scriptures in Late Antiquity Individuality of Expression in the Late Antiquity Sculpture Proportional Relationships in Buildings and Figures The Basic Gothic Plan for Buildings in Late Antiquity Late Antiquity Artistic Qualities of the Basilicas Key Concepts for Jewish Art in Late Antiquity How a Work of Your Choosing is Typical of its Era Sample Informative Essay on Characteristics of Early Christian Images in Late Antiquity The early Christian images found dating from the Late Antiquity period displays many important characteristics which account for historical and religious changes of the time. Originally, there was the Emperor Diocletian who ruled over the then-Roman empire. During this rule, the empire was cut into four administrative units each of which were governed by a tetrarch. The tetrarchs can be observed in famous sculptures from this period, which came before the Late Antiquity period around 305 A.D. This sculpture shows all four together, looking decidedly similar, the impact of which was meant to show that there was unity and stability in the four governing units. Emperor Diocletian’s rule began to break as Constantine was able to defeat the former tetrarch Maxentius during the Battle of the Milvian Bridge. After his victory, Constantine assumed the position of ruler and began to implement many changes including the promotion of the new religion: Christianity. In part because of this new religion and because of his triumph in battle he had the Church of St. Peter constructed in honor of the victory. The new church was an architectural masterpiece, one which brought about many new elements not only of this new religion but of this new rule. While the church would have been considered a temple by the Romans and the architecture used for it were typical of Roman public buildings, it was given the name â€Å"basilica† to honor the many new traits it embodied. Other churches which remain today as an example of the architecture and artwork from this era include the Basilica of Constantine located in Trier in Germany. This building has the famous clerestory, the sunken ceiling panels, the lunette, the apse, and the ambulatory all associated with the Late Antiquity period. Some of the new traits included the representation of the new religious leader: Jesus Christ. His earliest artistic depicture is that of the Good Shephard, something which can be viewed in the basilica, and other buildings constructed during this time. The church also boasted an altar located in alignment with the east. At the end of the later was the apse. There existed an ambulatory which was the passageway which surrounded the altar of a church. The overarching structure relied upon the axially planned church and featured third level windows called clerestories and the sunken panels inside of the ceiling. Over the doorway leading to the entrance of the church were lunettes, or, a crescent-shaped space, inside of which paintings or sculptures were held. Outside of the church was the atrium, or courtyard where more artistic displays were found. The artwork commissioned during this time reflected upon the new gospels which were used by the new religion. During this time people used t he first four books, or Gospels. These books were written by the Four Evangelists who are all portrayed in a great deal of art from the time as different celestial animals. Eagles were used to construe both Matthew and John. Mark was painted as a lion. Luke was portrayed as a bull. Changes with relation to how the dead were handled also took place, and were another way for artistic displays to find prominence. During this rule, catacombs, or underground network of passages in which to bury the dead. Inside of the catacombs were paintings across the walls and ceilings all of which showed pictures of salvation. These paintings covered the cubicula’s which were small rooms known as mortuary chapels as well as the loculi were the openings in the walls. The mausoleums were another type of building intended to memorialize the dead and show simultaneously how unimportant the physical body was by incorporating the bodies into the ceremonies. This can be viewed in many artistic pieces found here including the Ravenna in the Mausoleum of Galla Placidia where it remains today. This piece is found on the lunette and dates to between 425 and 500 A.D. As a leader Constantine is featured alongside the purple colors in many pieces of art. The Porphyry stone was purple, and it was reserved for the emperors. It is for this reason that the artwork consisting of leadership or rulers from the time have purple hues. Additionally, Constantine sought to bring a message with his rule and did so by having sculptures of himself made. One such remaining example is the colossal head of Constantine, which came from the Late Antiquity period and is dated to between 310 and 330 A.D. His head is like many statues of Constantine which were designed with a message: the open and unblinking eyes were meant to tell his people that he was always watching. References: Athanassiadi, Polymnia, and Michael Frede, eds.  Pagan Monotheism in Late Antiquity. OUP Oxford, 1999. Bagnall, Roger S.  Egypt in Late Antiquity. Princeton University Press, 1996. Brown, Peter Robert Lamont.  The world of Late Antiquity, AD 150-750. Harcourt College Pub, 1971. Brown, Peter.  Society and the Holy in Late Antiquity. Univ of California Press, 1989. Christie, Neil, and Simon T. Loseby, eds.  Towns in Transition: Urban Evolution in Late Antiquity and the Early Middle Ages. Scolar Press, 1996. Davies, Penelope. Janson’s History of Art: The Western Tradition (Upper Saddle River, NJ 2006. Mathews, Thomas F.  The Clash of Gods: a Reinterpretation of Early Christian Art. Princeton University Press, 1999.

Andrew Jackson, The United States President of the Common Man

Andrew Jackson, The United States President of the Common Man Andrew Jackson was the president of the common man because he greatly improved the economic aspect of life for white men during his presidency. However, some might argue that Jackson was not president of the common man because he continued to allow and encourage the mistreatment of marginalized groups like American Indians. Nevertheless, during his time as president, Jackson vetoed the renewal of the national bank, giving more power to the common man through state banks. In addition, he created the spoils system, giving less wealthy men the opportunity for government jobs, something very uncommon at the time. Jackson also extended the opportunity to vote to property owning white men as it became easier to buy property due to westward expansion. These changes made by Jackson created more economic opportunity and the potential for social climbing out of the lower class. The common, white man benefited greatly from Jackson, supporting the idea of him being the president for the common m an. Jackson eliminated the national bank, giving the state banks more power, benefitting the common man economically. When it came time to renew the charter for the National Bank, the president vetoed the renewal. Jackson believed the bank took money away from the common man as it was run by the wealthier portion of the population, looking to benefit themselves and not the majority of the population. The semi-private bank had investors coming from exclusively the richest class as few commoners could afford to invest in the bank. Jackson saw this consolidation of power in the wealthy as corrupt and dangerous for the common man, the bank and its investors wanted to make money, only benefitting a small fraction of the population (Document B). Shortly before the veto, Jackson withdrew money from the national bank and deposited the money into state banks, also known as â€Å"pet banks†. Pet banks were more apt to loan money to the lower class citizens that needed it, farmers in particu lar. Once Jackson decided to kill the national bank, declaring it unconstitutional (O’Donnell). This worked to the advantage of the commoners because they were able to take out loans as they needed them, controversially whether they could pay them back or not. Through employing people of lower classes in different federal jobs, it not only limited the amount of elites in power but also gave the lower class the chance to earn more money. On the road to Jackson’s presidency, he received help and support from many people and assured them that their support would not go without appreciation. Once Jackson was elected, he removed many elites from their positions in office, only to fill those jobs with the commoners that helped him achieve presidency. Jackson referred to this action as the Spoils System as he distributed his spoils of victory. (O’Donnell). Many of his supporters lacked education and money, as he appealed to the â€Å"common man†, attracting many farmers and other members of the lower class. However, Jackson believed the jobs were easy enough for the common man to carry out. By giving people from the lower class these jobs instead of those from the upper crust of society, he was giving them the chance to earn more money than they would as a farmer or even most merchants. This also provided the opportunity for them to move to a slightly higher social class because federal jobs were held to a much higher standard than most other jobs. The lives of many white men benefited economically and in some cases socially from the Spoils System. Some might argue that Jackson was not president of the common man because he continued to allow and prompt the terrible treatment of American Indians. By forcing them to leave Georgia and Michigan with the Indian removal act of 1830, the American Indians had no choice but to move to Oklahoma; they had no say in this matter. The trek that they made is famously known as the Trail of Tears. While the supreme court did not support Jackson’s decision, he continued with the plan anyways (O’Donnell). Although the American Indians were the group of people being directly affected by the Indian removal act, they did not have the right to vote on this matter or any affair until 1924. Jackson did not improve the quality of life of the American Indians by any standards, if anything, he contributed to the preexisting, unjust treatment they received. However, by obtaining the land in Georgia and Michigan, more white Americans were able to move there and be given an opportunity to own land, something that was difficult in places like the northeast, where land was not as easy to acquire. In many states, white men were allowed to vote if they owned land, and with this expansion, many â€Å"common men† throughout the United States were able to gain voting rights. While this privilege came at the expense of the American Indians homes and lives, Jackson did, in fact, improve the quality of life for what was considered to be the â€Å"common man†. Jackson’s changes to the U.S. during his presidency impacted many people but really only the common, white man profited from these changes. By liquidating the national bank, Jackson was able to put money into pet banks which greatly benefitted the lower class by allowing them to take out loans more frequently than they could have with the national bank. He further benefited the common man by supplying jobs to some of his supporters that helped him become president. By offering these jobs to people in a much lower class than the wealthy that used to hold those jobs, the common men had the chance to not only earn more money but to move to a slightly higher social class as well. Unfortunately, the American Indians did not gain nearly as much as many white men did from the Indian removal act. However, the vacant land provided the opportunities to vote to the common man. The changes made by Jackson that economically improved the lives of numerous common men support the theory that Andrew Jackson was the president of the common man.

Business Synoptic FA Essay Example | Topics and Well Written Essays - 4000 words

Business Synoptic FA - Essay Example On the other hand, accounting for decision making is that aspect of a company in which a business firm takes strategic perspectives and decides on issues related to its successful operation. This following model is developed for determining a relationship between strategic management and accounting for decision making with the perspective of the case study of Nestle. The aspects based on the linkage between two modules are as follows: For understanding the model precisely, it is essential to review certain aspects of strategic management. In this paragraph the concepts of strategic management will be discussed. There are certain key activities in a process of strategic management that has been found to be relevant in the perspective of Nestle’s actions towards strategy formulation. The first activity deals with a situation analysis of organisational environment that includes operational activities of the company, inclusive of internal resources along with stakeholders. The sec ond important activity deals with establishment of strategic direction. The strategic direction is reflected in vision and mission statements of the organisation. Based on the analysis of situation and review of the organisation’s vision and mission, certain specific strategies are formulated. The strategies are formulated with respect to ultimate objectives of the organisation. ... Another module, accounting for decision making is also needs to be taken up for understanding the model. In this paragraph, the concept of accounting for decision making relevant to the development of the model will be discussed. The foremost activity that Nestle has taken prior to deciding on the entry strategy in emerging markets is related to clarification of decision problem. The decision problem is highly related to strategic alternatives selected for strategic management. The selection of alternatives is based on decision problem and is directly related to the perspectives of strategic management. Development of decision model is undertaken with the objective of selecting one best alternative. The decision model is crucial for collection of data and by analysing the collected data one best alternative is chosen (Accounting Education, 2011). The relationship between the two modules, strategic management and accounting for decision making will be presented through discussion in t his paragraph. In developing the relationship between concepts of two modules with respect to decision making in Nestle case study, certain important aspects of the case have to be taken into account. Nestle has to build up a comprehensive decision model that would satisfy its objectives. In the above model, relationship between concepts of two modules has been presented, which is relevant for the successful functioning of the organisation. Steps followed in the strategic management are crucially related towards development of decision model. On the basis of the model developed, ultimate single alternative can be chosen. The relationship between

Coursework 1 Example | Topics and Well Written Essays - 2750 words - 1

1 - Coursework Example orary issues with the management of the workforce at the domestic level though there are some areas in IHRM that require special focus (Stahl, Bjà ¶rkman, & Morris, 2012). The changing face of business competition at the global level is forcing companies to change their approach to managing human resource at home and abroad. The changes are occurring due to many factors including technological advances, short product life, and high-speed communications (Teerikangas, Stahl, Bjà ¶rkman, & Mendenhall, 2014). In this case, management approach at the international level, for instance, focuses on developing communication systems that ensure that there is a high level of involvement among the employees. Moreover, organisational structures must be flexible to adapt to the ever-changing global economic market (Teerikangas, Stahl, Bjà ¶rkman, & Mendenhall, 2014). The changes in organisational functions compel international human resource managers to possess skills that will enable them meet the goals and objectives of their organisations. Therefore, the changes brought about by globalisation imply that traditional human resource management roles must focus on developing policies to help manage the diverse workforce in terms of culture, race, ethnicity, political affiliations, and religious beliefs (Weber, & Yedidia Tarba, 2012). By definition, international human resource management refers to the set of activities that helps in managing human resources at the international level in order to achieve objectives of an organisation especially gaining competitive advantage over industry competitors both nationally and internationally (Teerikangas, Stahl, GK, Bjà ¶rkman, & Mendenhall, 2014). Therefore, the focus of this paper is to discuss why it is important for international human resource managers to be flexible, good at communicating ideas, problem solvers, and adequately prepared to handle diverse workforce in different environments. Planning is a human resource management

Wake and Bake Essay Example for Free

Wake and Bake Essay In America the use and sell of recreational marijuana is illegal and taking seriously by authorities. Over half of the people in the USA smoke or have smoked marijuana. Marijuana is a plan that can be grown almost anywhere and can be smoke to experience relaxation. Marijuana should be legal to the people of America because this is a free country and if the vote is more than fifty percent that means the majority of people want it to be legal. The people of America should not hide the use of marijuana any longer. Using marijuana should not be frowned upon because it has never killed a single human being. If this drug has not killed anyone then why is it still illegal? Tobacco and alcohol have killed over 555,000 people a year according to the CDC. Tobacco and alcohol are somehow legal to a of age adult so why cant marijuana? People need to realize that marijuana is a soft drug as to wear its harmful effects fall under caffeine. You are at more risk if you have too much coffee compared to too much marijuana. Its mind blowing to think about this because caffeine is a drug that can kill a person and it is legal and marijuana is a drug that is illegal and has never killed anyone. A lot of kids don’t know where they are getting their weed. Drug dealers don’t really care about whom they are giving drugs to either; they are just in it for the money. If marijuana became legal there would be no more drug dealers but professional licensed weed distributers. People who smoke would know exactly where their product is coming from and would be dealing with people who care about their product. People will not be going to the hospitals because their weed dealer put another drug in their weed to make it weight more. The weed distributors would only sell weed to adults who are of age, just as they do with the sale of alcohol and cigarettes. Too many people now a days get put in jail for the use of marijuana. Innocent people in jail for smoking pot? What were these people doing wrong? Where they disturbing the peace? Hurting anyone? No they were smoking pot to relax and they got thrown in jail with real criminals who have killed people, robbed people, people who are out of their mind. Marijuana needs to become legal and people who have been put in jail because of it don’t deserver to be put through that. In the end people will do what they want in this world but they will have to keep away from cops and other authority when they smoke. Washington and Colorado are the only two states in America that allow the use of recreational marijuana. This is a big step for our country and I hope other states follow in their foot steps.

The Runaway Jury by John Grisham Essay -- Movie Runaway Jury Grisham E

The Runaway Jury by John Grisham Takes place in Biloxi, Mississippi. MAIN CHARACTERS Nicholas Easter – (real name is Jeff Kerr) Juror that was a plant on the jury. He and his girlfriend Marlee had money motives. Nicholas molded the jury from day one to vote his way. Marlee – (aka Claire Clement - real name is Gabrielle Brant) Nicholas Easter's accomplice on the outside of the courtroom. Rankin Fitch - Ran the show of high-priced lawyers and consultants for the defendant, Pynex (tobacco co.). Directed all the illegal proceedings going on outside the courtroom for the defendant. Durwood Cable - Head lawyer for the defendant team. Wendal Rohr – Plaintiff's, Mrs. Jacob Wood, head lawyer. Judge Frederick Harkin - the presiding justice for this case.   Ã‚  Ã‚  Ã‚  Ã‚  This story was about how two very smart and focused individuals who could manipulate a jury and the defense team in a multi-million dollar legal battle to receive a very large cash payment. The defense was Pynex, a tobacco company, and they had very deep pockets and were willing to pay for the correct verdict. A verdict for not guilty.   Ã‚  Ã‚  Ã‚  Ã‚  The story starts with the very laborious job of jury selection. The tobacco industry has on their payroll a man by the name of Rankin Fitch. Fitch foresees the selection of the lawyers and consultants. Fitch and the consultants foresee the selection of the jurors. Each perspective juror is investigated and watched. The defense as well as the plaintiffs want to secure a verdict so they only want jurors sympathetic to their side. Fitch along with Rohr, the plaintiff's lawyer, also had high priced detectives tailing perspective jurors. Anyone who was the least bit wrong for their cause had to be eliminated from the process.   Ã‚  Ã‚  Ã‚  Ã‚  One person both sides couldn't find any information on was Nicholas Easter. He seemed rather neutral which is good for both sides but not being able to find out his past made them nervous. Nicholas had covered his tracks rather well along with Marlee his accomplice. The two of them wanted Nicholas on that jury for personal as well as monetary reasons. Their hard work was paid off because Nicholas along with eleven other people was selected as the jurors.   Ã‚  Ã‚  Ã‚  Ã‚  The case had to do with Mr. Jacob Wood. He died in his early fifties from lung cancer. The plaintiff was trying to prove that the lung cancer was directly caused f... ...t she would double their money in days.   Ã‚  Ã‚  Ã‚  Ã‚  As Nicholas was swaying the jury towards a plaintiff verdict, Fitch was finding out about Marlee's true past. Her mother and father both died of lung cancer and they were heavy smokers. This was Marlee's pay back for her parent's deaths. She got money from Fitch who was the tobacco co. and then doubled it by playing with cigarette stocks. She then would really hit the tobacco co. where it hurts with a large verdict for the plaintiff. It would be a double bang.   Ã‚  Ã‚  Ã‚  Ã‚  The verdict came in, the jury found for the plaintiff $2 million in compensatory damages and $400 million in punitive damages. The vote was 9 to 3 in favor of the plaintiff. Nicholas slipped into the night and had a Learjet take him to Marlee.   Ã‚  Ã‚  Ã‚  Ã‚  Six weeks after the trial ended Marlee showed up where Fitch was eating lunch alone. She gave Fitch back the $10 million since she already made her money from using it in the stock market. She explained to him she was returning the money because it wasn't hers and that she did this for her parents. She told Fitch she would always be watching him and if they went to trial again she and Nicholas would be there in some way.

Going global means new frontiers Essay

Introduction On the 19th Sep. 2014, the world’s largest initial public offering (IPO) was successfully completed in the New York Stock Exchange (NYSE), U.S., and the total IPO amount has reached up to $25 billion (Chen. Mac. Solomon. 2014). Alibaba, the miracle creator, used only 15-year’s development to take the seat in the Wall Street and build an e-commercial empire. The NYSE’s IPO is the signal to tell global investors and competitors that Alibaba is ready to join the global market competition. For Alibaba, going global means new frontier, however, the new frontier could be either a barren cliff or cornucopian grassland. In this essay, we will mainly discuss that why Alibaba want to expand global markets, and how Alibaba is going to make the global strategies to against global competitors in overseas market. by avoiding direct competition, targeting similar market as China and increasing firm size in the global market environment to step into a â€Å"grassland† mar ket for persistent development. Alibaba — the world’s largest online and mobile commerce company, was established in 1999 by the group of 18 people led by Jack Ma in Hangzhou, China. There are three main sites in Alibaba China, including T-mall, Taobao and Alibaba.com along with numbers of other companies to support Alibaba’s ecosystem development. Moreover, Alibaba also has Alibaba.com and AliExpress.com to provide worldwide online shopping services (Pressman 2014). Until 2013, Alibaba has more than 2 million merchants across more than 190 countries and regions. In 2013, there was amount of $248 billion transactions went through Alibaba’s online sites which is more than the total of eBay and Amazon. Furthermore, after the NYSE’s IPO, Alibaba’s market cap has reached up to 215 billion dollar, which only followed behind Microsoft, Google and Apple among the global tech firms (Lajoie & Shearman. 2014). Global Market Expansion (convention path: from domestic to overseas) Why Alibaba want to expand global market?  Alibaba is a typical Multi-national corporation, since Alibaba set up the headquarter in the China and operate e-commerce businesses in other  countries. in As a typical multi-national corporation, going global to exploit new distant market, to merge into larger and more efficient units and to exploit better social capital is an irresistible process for Alibaba. As the dominator in the China’s online shopping market, Alibaba has already controlled 80% of the market share, thus Alibaba needs new distant markets for persistent development. Moreover, For Alibaba, both the internal capabilities and external environment allows Alibaba to make the global market expansion decision. For the internal capabilities, Alibaba is a mature Internet corporation, which has controlled 80% of the China’s online shopping market. China’s market profits could constantly provide enormous capital support for Alibaba’s long-term market expansion. Moreover, after the NYSE’s IPO, Alibaba has won the trust from global investors and acquired sufficient capital for early market expansion. However, the challenges always exist during the process of the market expansion, especially from the local e-commercial corporations. Despite of the competition, high cost for setting up facilities, cultural shock, and different government policies would also be main concerns before the decision was made. Thus, I have listed three main strategies below to demonstrate Alibaba’s global market expansion. Avoiding direct competition Instead of â€Å"face to face† competition with those locally dominant e-commercial corporations, Alibaba decided to operate their business around the market edges and move partial of e-commercial businesses to cross-country trade. In 2004, The America’s largest e-commercial corporation–eBay entered the Chinese market by merger with a Chinese e-commercial corporation—EachNet. In order to against eBay, Alibaba decided to launch Taobao, one of the main sites under Alibaba for C2C (customer to customer) business model, compete with eBay. Because of Taobao’s preponderant business model and domestic advantages, eBay finally failed in China’s e-commercial market expansion (Wang, 2010). Right now, Alibaba faced the same challenge in the America’s market, but Alibaba will not make the same mistake as eBay did. In order to avoid direct competition with eBay and Amazon, Alibaba has launched AliExpress for cross-country trade wholesale by offering quality products at factory prices. As the advantages, Chinese  products have unbeatable prices to attract American customers; also Chinese customers have strong demands for American high quality products (like Cherry Farmers and Fisherman). Although it’s too earlier to claim the final result of Alibaba, to avoid direct competition is always a good way to enter a new market without too much pressure from local competitors. Finding similar market as China Alibaba’s global strategies are more likely targeting the large and potential e-commercial market as China’s market. For instance, Brazil, as one of the largest developing economy in the world, the economy status and e-commercial structure in Brazil is really similar as in China. ALthough, eBay and Amazon has already settled down in the Brazil’s market, it’s always not too late for Alibaba overtakes the dominance. In 2013, Alibaba set up a Portuguese e-commerce site to allow Brazil buyers directly purchase goods from Chinese wholesalers. Just in a year, Alibaba has became the third largest e-commercial website and took 20% of market share after Ebay and Amazon. In this July 12 millions of Brazilian customers visited the Alibaba.com, which is ten times than last year (Sciaudone, 2014). Moreover, in Brazil’s market, Alibaba wisely used the local sub-contractor to reduce investment and improve service quality, which subcontracted the online payment services to Boleto and delivery services to Brazil’s state-owned postal service (Pressman, 2014). To make it even better, Brazilian President Dilma Rousseff and Chinese President Xi Jingping have signed the agreement to open the â€Å"Green Channel† to support Alibaba’s business between two countries (Chao, 2014). All in all, the success in the Brazil’s market indicated that to find the similar market is a feasible strategy for future development. Increasing the firm size As a typical multi-national corporation, Alibaba effectively applied the law of increasing firm size, ‘which have rapidly growth in the representative size of the firm, culminating in the MNC, and the parallel growth in organizational complexity’ (Hymer, 1970). E-commercial is the fundamental business for Alibaba’s long-term development, but not the only business Alibaba does or will do. As the range of investments show below, Alibaba  made plenty of investments in smart phone, video websites, telecommunication and so on. Some of them are complement businesses to support Alibaba’s e-commercial, like Juhuasuan, Alipay and Alibaba pictures; and some of them are potential businesses for long-term development, like Kabam, Peel, and Tango. Like Jack Ma has said in the Stanford Business School’s presentation, Alibaba would always follow the market’s path, where is the market, where is the Alibaba. Alibaba believed those investments are the future market and opportunities. On the global market expansion, Alibaba’s strategy is to pursue dynamic, diversified, sustaining development. Impacts on global market and host region With the development of Alibaba, the global e-commerce businesses will absolutely more competitive than before. There will be more and more cheaper and quality products flow into global market from China. Other e-commercial corporations, like eBay and Amazon, have to find the way out to against Alibaba’s expansion. On the other hand, Alibaba’s global market expansion will provide more opportunities and channels for China’s manufactories and factories to enter into a larger market. As Alibaba’s mission said, ‘to make it easy to do business anywhere.’ Alibaba help China’s merchants to do business much easier and more efficient. Conclusion It is indeed that Alibaba made a great success in 15-year development, but some concerns still exist from investors. Some investors even thought it’s possible that Alibaba is too big to be expropriated by Chinese government (Crovitz, 2014). However, It’s a totally misunderstanding, Chinese government always encourage and support China’s corporations to exploit overseas market and welcome foreign investment. Furthermore, investors also consider the instability to an Internet company. Unlike other industries, such as auto or manufacture industry, Internet Company is highly volatile. Internet Company could create billions of fortunes overnight, but also could lose everything instantly. In this case, it’s a significant mission for Alibaba to keep investors’ trust and faith. Up to now, Alibaba’s steady-state growth and expansion is the best response to investors’ trust and support. For 15-year development, Alibaba completely followed the conventional path from serve domestic market to operate businesses overseas. Eventually, Alibaba has successfully built an e-commercial businesses bridge between China and overseas market. Alibaba will continue to grow, and it will continue to change China and change the world. As William Kirby, and expert on Chinese business in Harvard’s business school, demonstrated that Alibaba is ‘a private company that has done more for China’s national economy than most state-owned enterprises (Economist, 2013).’ References Chen, Liyan; Mac, Ryan; Solomon Brian. Alibaba Claims Title For Largest Global IPO Ever With Extra Share Sales. Forbes. Web. Available from: http://www.forbes.com/sites/ryanmac/2014/09/22/alibaba-claims-title-for-largest-global-ipo-ever-with-extra-share-sales/ [Accessed on: 14/11/2014] Crovit, Gordon L. 2014. Alibaba: Too Big to Expropriate? The Wall Street Journal. Web. Available from: http://online.wsj.com/articles/gordon-crovitz-alibaba-too-big-to-expropriate-1411339239 [Accessed on: 14/11/2014] Hymer, Stephen. 1970. Lecture notes distributed in Global Business Environment at The University of Birmingham U.K. on November 2014. INC. 2014. How Alibaba’s Jack Ma Conquered China. INC. Video. Web. Available from: http://www.inc.com/jack-ma/alibaba-jack-ma-reveals-his-global-strategy.html [Accessed on: 14/11/2014] Osawa, Juro. Alibaba Isn’t the Amazon of China. The Wall Street Journal. Web. Available from: http://blogs.wsj.com/digits/2013/10/16/alibaba-isnt-the-amazon-of-china/ [Accessed on: 15/11/2014] Pressman, Aaron. Alibaba a threat to eBay, Amazon outside the U.S., not within. Yahoo Finance. Web. Available from: http://finance.yahoo.com/news/alibaba-aims-at-ebay-and-amazon-outside-of-the-united-states-173757037.html [Accessed on: 14/11/2014] Sciaudone, Christiana. 2014. Alibaba in Brazil Challenges EBay-Amazon Market Grip. Bloomberg. Web. Available from: http://www.bloomberg.com/news/2014-09-05/alibaba-in-brazil-challenges-ebay-amazon-market-grip.html [Accessed on: 14/11/2014] Shearman, Nick; Lajoie, Marc. 2014. What is Alibaba?. The Wall Street Journal. Web. Available from: http://projects.wsj.com/alibaba/ [Accessed on: 14/11/2014] The Economist. 2013. The World’s greatest bazaar. The Economist. Web. Available from: http://www.economist.com/news/briefing/21573980-alibaba-trailblazing-chinese-internet-giant-will-soon-go-public-worlds-greatest-bazaar [Accessed on: 20/11/2014] Wang, Helen H. 2010. How eBay Failed in China. Forbes. Web. Available from: http://www.forbes.com/sites/china/2010/09/12/how-ebay-failed-in-china/ [Accessed on: 20/11/2014] http://www.cnbc.com/id/102008330#.

Blood Diamond Movie Summary

It is 1999 and the troubled West African nation of Sierra Leone is ravaged by major political unrest. Rebel factions such as the Revolutionary United Front frequently terrorize the open countryside, intimidating Mende locals and enslaving many to harvest diamonds, which fund their increasingly successful war effort. One such unfortunate is fisherman Solomon Vandy (Djimon Hounsou), from Shenge, who has been assigned to a workforce overseen by a ruthless warlord, Captain Poison (David Harewood).On a particularly tense morning, Vandy discovers an enormous pink diamond in the riverbank and buries it in the soft earth. Captain Poison learns of the stone, but before he can act on this knowledge the area is raided by government security forces. Both men are subsequently incarcerated in Freetown along with Danny Archer (Leonardo DiCaprio), a white Rhodesian gunrunner jailed while attempting to smuggle diamonds into Liberia for corrupt South African mining executive Rudolph van de Kaap (Mariu s Weyers). Having managed to learn of the pink diamond's existence, Archer arranges to have Vandy freed from detention.He then travels to Cape Town, meeting with his former military contacts, including Colonel Coetzee (Arnold Vosloo) – an Afrikaner late of the apartheid-era South African Defence Force now freelancing with a private military firm. Archer remarks that he hopes to abscond with Vandy's stone and leave the Dark Continent forever, but Coetzee indicates that his lost stake in Archer's botched Liberian operation entitles him to the diamond as compensation. The former returns to Sierra Leone, locates Vandy, and offers to help him find his family if he will recover his prize.Meanwhile, RUF insurgents initiate an escalation of hostilities. Freetown falls to their advance while Vandy's son Dia (Kagiso Kuypers) is among those rounded up to serve as a child soldier under a liberated Captain Poison. Archer and Vandy narrowly escape to Guinea, where they plan to infiltrate K ono with an American journalist, Maddy Bowen (Jennifer Connelly), in exchange for giving her inside information on the illicit diamond trade. Coetzee and his private army also turn up in the region, having been contracted by local authorities to repulse the renewed rebel offensive.While Bowen is evacuated with her story, the two men set out for Captain Poison's former encampment on their own. Dia, now stationed with the RUF garrison there, is confronted – although he refuses to acknowledge his father. Archer radios the site's coordinates to Coetzee, who directs an air strike via an Mi-24 helicopter gunship. Vandy locates Captain Poison and beats him to death with a shovel while attacking mercenaries rout the warlord's surviving men. Coeztee then forces a reluctant Vandy to produce the diamond, but is shot by Archer, who has deduced that he will have them both eliminated once their usefulness has expired.Dia holds them both at gunpoint, although Vandy convinces him of his own retained innocence and the two consummate their previous bond. Archer discloses he has been mortally wounded and cannot proceed as anticipated. He entrusts the stone to Vandy, ordering him to take it for his family. Vandy and his son rendezvous with a charter pilot, Nabil (Jimi Mistry), who flies them to safety while Archer makes a final phone call to Maddy Bowen, charging her to assist Vandy, as well as giving her consent to publish his revelations of the diamond trade, telling her â€Å"It's a real story now†.Gazing across the landscape, he grasps a handful of bloodstained earth and dies peacefully, fulfilling Coetzee's prediction that the smuggler would never leave his African home. Shortly afterwards, Vandy, who is now living in England, meets with representatives of van de Kaap, who wishes to acquire his jewel. Bowen photographs the deal for publication in her article detailing the trade in conflict gems and exposes van de Kaap's criminal actions. Meanwhile, Vandy's gues t appearance at a conference on â€Å"blood diamonds† in Kimberley is met with a standing ovation. Blood Diamond Movie Summary It is 1999 and the troubled West African nation of Sierra Leone is ravaged by major political unrest. Rebel factions such as the Revolutionary United Front frequently terrorize the open countryside, intimidating Mende locals and enslaving many to harvest diamonds, which fund their increasingly successful war effort. One such unfortunate is fisherman Solomon Vandy (Djimon Hounsou), from Shenge, who has been assigned to a workforce overseen by a ruthless warlord, Captain Poison (David Harewood).On a particularly tense morning, Vandy discovers an enormous pink diamond in the riverbank and buries it in the soft earth. Captain Poison learns of the stone, but before he can act on this knowledge the area is raided by government security forces. Both men are subsequently incarcerated in Freetown along with Danny Archer (Leonardo DiCaprio), a white Rhodesian gunrunner jailed while attempting to smuggle diamonds into Liberia for corrupt South African mining executive Rudolph van de Kaap (Mariu s Weyers). Having managed to learn of the pink diamond's existence, Archer arranges to have Vandy freed from detention.He then travels to Cape Town, meeting with his former military contacts, including Colonel Coetzee (Arnold Vosloo) – an Afrikaner late of the apartheid-era South African Defence Force now freelancing with a private military firm. Archer remarks that he hopes to abscond with Vandy's stone and leave the Dark Continent forever, but Coetzee indicates that his lost stake in Archer's botched Liberian operation entitles him to the diamond as compensation. The former returns to Sierra Leone, locates Vandy, and offers to help him find his family if he will recover his prize.Meanwhile, RUF insurgents initiate an escalation of hostilities. Freetown falls to their advance while Vandy's son Dia (Kagiso Kuypers) is among those rounded up to serve as a child soldier under a liberated Captain Poison. Archer and Vandy narrowly escape to Guinea, where they plan to infiltrate K ono with an American journalist, Maddy Bowen (Jennifer Connelly), in exchange for giving her inside information on the illicit diamond trade. Coetzee and his private army also turn up in the region, having been contracted by local authorities to repulse the renewed rebel offensive.While Bowen is evacuated with her story, the two men set out for Captain Poison's former encampment on their own. Dia, now stationed with the RUF garrison there, is confronted – although he refuses to acknowledge his father. Archer radios the site's coordinates to Coetzee, who directs an air strike via an Mi-24 helicopter gunship. Vandy locates Captain Poison and beats him to death with a shovel while attacking mercenaries rout the warlord's surviving men. Coeztee then forces a reluctant Vandy to produce the diamond, but is shot by Archer, who has deduced that he will have them both eliminated once their usefulness has expired.Dia holds them both at gunpoint, although Vandy convinces him of his own retained innocence and the two consummate their previous bond. Archer discloses he has been mortally wounded and cannot proceed as anticipated. He entrusts the stone to Vandy, ordering him to take it for his family. Vandy and his son rendezvous with a charter pilot, Nabil (Jimi Mistry), who flies them to safety while Archer makes a final phone call to Maddy Bowen, charging her to assist Vandy, as well as giving her consent to publish his revelations of the diamond trade, telling her â€Å"It's a real story now†.Gazing across the landscape, he grasps a handful of bloodstained earth and dies peacefully, fulfilling Coetzee's prediction that the smuggler would never leave his African home. Shortly afterwards, Vandy, who is now living in England, meets with representatives of van de Kaap, who wishes to acquire his jewel. Bowen photographs the deal for publication in her article detailing the trade in conflict gems and exposes van de Kaap's criminal actions. Meanwhile, Vandy's gues t appearance at a conference on â€Å"blood diamonds† in Kimberley is met with a standing ovation.

Free Essays on Tobacco

Tobacco Advertising Speech Tobacco companies are getting away with murder. Nearly 430 000 Americans die each year from smoking related diseases. An estimated 730 000 adolescent smokers will begin each year. (American Lung Association Fact Sheet. Online 1999) That should be an outrage to every American out there. Tobacco laws need to be stricter in this country and advertising of the product should be banned. Two major tobacco companies RJ Reynolds and Philip Morris spend 12 million dollars each day on tobacco advertising. These companies support the popular brands of cigarettes Camel and Marlboro. The two most highly sought after brands by teenage kids today. To say these companies don’t have an influence on our adolescents would be absurd. Parents who began smoking 30 years ago on average do not smoke the same brands of cigarettes that kids do today they tend to smoke less advertised brands.. In a study done at the Medical College of Georgia in 1998 â€Å" showed that as many 6 year old kids could relate The Camel Advertisements to smoking as they could relate Mickey Mouse to Disney†. That right there should be enough to concern every parent out there. There are a lot of surprising statistics that make the government and the people sue big tobacco advertisers. Like the fact that tobacco is the only legal product that causes death and disability when used as intended. Cigarettes kill more than 400,000 Americans every year, that's more than AIDS, alcohol, car accidents, murders, suicides, drugs and fires combined. Several studies have found nicotine to be addictive in ways similar to those of heroin, cocaine, and alcohol. Smokers have almost twice the risk of having coronary heart disease as nonsmokers. Smokers' risk of getting lung cancer is approximately 14 times than that of nonsmokers. It has taken many years for tobacco products deadly effects to be scientifically documented but now that it has the results are s... Free Essays on Tobacco Free Essays on Tobacco Tobacco Advertising Speech Tobacco companies are getting away with murder. Nearly 430 000 Americans die each year from smoking related diseases. An estimated 730 000 adolescent smokers will begin each year. (American Lung Association Fact Sheet. Online 1999) That should be an outrage to every American out there. Tobacco laws need to be stricter in this country and advertising of the product should be banned. Two major tobacco companies RJ Reynolds and Philip Morris spend 12 million dollars each day on tobacco advertising. These companies support the popular brands of cigarettes Camel and Marlboro. The two most highly sought after brands by teenage kids today. To say these companies don’t have an influence on our adolescents would be absurd. Parents who began smoking 30 years ago on average do not smoke the same brands of cigarettes that kids do today they tend to smoke less advertised brands.. In a study done at the Medical College of Georgia in 1998 â€Å" showed that as many 6 year old kids could relate The Camel Advertisements to smoking as they could relate Mickey Mouse to Disney†. That right there should be enough to concern every parent out there. There are a lot of surprising statistics that make the government and the people sue big tobacco advertisers. Like the fact that tobacco is the only legal product that causes death and disability when used as intended. Cigarettes kill more than 400,000 Americans every year, that's more than AIDS, alcohol, car accidents, murders, suicides, drugs and fires combined. Several studies have found nicotine to be addictive in ways similar to those of heroin, cocaine, and alcohol. Smokers have almost twice the risk of having coronary heart disease as nonsmokers. Smokers' risk of getting lung cancer is approximately 14 times than that of nonsmokers. It has taken many years for tobacco products deadly effects to be scientifically documented but now that it has the results are s... Free Essays on Tobacco In the year 1492, as every good schooling going American knows, Christopher Columbus sailed the ocean blue. What everyone doesn’t know, however, is that his lesser known shipmate, Rodrigo de Jerez, brought back to Europe the first Tobacco leaves to be seen on the continent.(Facts,1) Seen puffing the dried leaves, A horrified Spanish Inquisition Imprisoned him for life on charges of being possessed by the devil.(Facts, 1) Strangely enough, that is exactly how the 400 years of dominant industrial tobacco abuse started, and it took it off faster than any other addictive substance ever.(Facts,2) The Cigarette itself, as before then, smoking was done in pipes and contraptions of that sort, was brought to the popular culture of Europe single-handedly by a man named Jean Nicot.(Facts,2) Nicots name was later borrowed by esteemed 19th-century scientists To name both the Plant, Nicotiana, and the active chemical, Nicotine.(Facts,1) More than ever before, tobacco gained popularity all over the world, after the European craze and prologue to the 19th century. The strange thing is, There is not one document of evidence to prove people were enjoying smoking through this era, yet there are countless amounts of documented quotes of people despising the â€Å"smelly weed.†(Facts,3) Although doctors, public authorities, Celebrities and role models alike have condemned the likes of tobacco in the body since its first discovery, the real cold hard facts did not show until the early 20th century.(Facts,4) In fact, until 1930, there was absolutely no conclusive data on the connection of Tobacco smoke and lung cancer.(Facts, 3) Jumping ahead a bit, Acclaimed writer of the 20th century Fletcher Knebel once commented â€Å"Smoking is not only the leading cause of premature death, it’s the leading cause of statistics.† Shockingly put, yet right in every disturbing sense, there are now 70,000 plus articles in print to prove how right he really is. ... Free Essays on Tobacco Tobacco Advertising Tobacco Advertising and its dangerous effects on young people. Everyday 3,000 children start smoking, most them between the ages of 10 and 18. These kids account for 90 percent of all new smokers. In fact, 90 percent of all adult smokers said that they first lit up as teenagers (Roberts). These statistics clearly show that young people are the prime target in the tobacco wars. The cigarette manufacturers may deny it, but advertising and promotion play a vital part in making these facts a reality (Roberts). The kings of these media ploys are Marlboro and Camel. Marlboro uses a fictional western character called The Marlboro Man, while Camel uses Joe Camel, a high-rolling, swinging cartoon character. Joe Camel, the "smooth character" from R.J. Reynolds, who is shown as a dromedary with complete style has been attacked by many Tobacco-Free Kids organizations as a major influence on the children of America. Dr. Lonnie Bristow, AMA (American Medical Association) spokesman, remarks that "to kids, cute cartoon characters mean that the product is harmless, but cigarettes are not harmless. They have to know that their ads are influencing the youth under 18 to begin smoking"(Breo). Researchers at the Medical College of Georgia report that almost as many 6-year olds recognize Joe Camel as know Mickey Mouse (Breo). That is very shocking information for any parent to hear. The industry denies that these symbols target people under 21 and claim that their advertising goal is simply to promote brand switching and loyalty. Many people disagree with this statement such as Illinois Rep. Richard Durbin who states " If we can reduce the number of young smokers, the tobacco companies will be in trouble and they know it "(Roberts). So what do the tobacco companies do to keep their industry alive and well? Seemingly, they go toward a market that is not fully aware of the harm that cigarettes are capable of. U.S. News recentl...

Merger For Success In The US Airline Industry Research Paper

Merger For Success In The US Airline Industry - Research Paper Example Prior to regulation, there were no reports of airline bankruptcy. However, since deregulation in 1978, bankruptcy has become commonplace.    Between 1978 and 2001, nine major airlines inclusive of America West, Braniff, Continental, Eastern, Pan Am and TWA and more than 100 smaller carriers declared bankruptcy or liquidated its assets (Kaps, Hamilton & Bliss, 2012). The irony is that deregulation was thought to be appropriate on the basis that previous concerns about distorted competition and monopolies had been unfounded (Kaps et. al., 2012).   As Kaps et. al. (2012) explained, government officials believed that the dynamics of the market would facilitate operations â€Å"approaching pure market competition without governmental economic regulation† (p. 7).  Prior to regulation, there were no reports of airline bankruptcy. However, since deregulation in 1978, bankruptcy has become commonplace.    Between 1978 and 2001, nine major airlines inclusive of America West, Bra niff, Continental, Eastern, Pan Am and TWA and more than 100 smaller carriers declared bankruptcy or liquidated its assets (Kaps, Hamilton & Bliss, 2012). The irony is that deregulation was thought to be appropriate on the basis that previous concerns about distorted competition and monopolies had been unfounded.   As Kaps et. al. explained, government officials believed that the dynamics of the market would facilitate operations â€Å"approaching pure market competition without governmental economic regulation†.† (p. 7). The terror attacks of September 11, 2001 introduced greater difficulties for an already struggling airline industry (Wensveen, 2011). Losses to the US airline industry following the September 11, 2001 amounted to an estimated US$17.7 billion. However, it has been argued that the failures in the airline industry cannot be entirely attributable

Philosophy and nature of science class (PhD level)- about Critical Essay

Philosophy and nature of science class (PhD level)- about Critical Analysis of historical Science Example (DNA) - Essay Example The discovery of the DNA in the 19th century is regarded as one of the most significant biological discoveries of all time. The understanding of the structure and functions of DNA has impacted considerably in the science and medicine fields, with the most noteworthy impact being illustrated in the evolution of man. The discovery of the DNA has since made possible the identification of genes, which in turn permits scientists to acquire more knowledge and perception about the nature of diseases. Consecutively, this has made it permissible for the scientists to be able to diagnosis diseases easily, and by so doing makes it possible to the create drugs to treat these diseases, a quest which is regarded as a fundamental element in the evolution of mankind. In biology, Deoxyribonucleic acid (DNA) is the genetic factor found in human beings and other life forms and the DNA elements that support this matter are referred to as genes. Nearly all the cells in a creature have similar DNA, the majority of it being centralized in the cell nucleus where it is referred to as nuclear DNA (Neale, 2006). Conversely, we note that trace amounts of DNA are found in the mitochondria which are termed as mitochondrial DNA or basically mtDNA. In DNA data is stored in codes comprising of four chemical elements, namely: adenine (A), guanine (G), cytosine(C) and thymine (T) (Watson, 2004). Nevertheless, we comprehend that, in human beings, DNA comprises of more than a billions elements, which are more often than not similar in all humans. The orders in which these elements appear establish the availability of elements to build and sustain a being which can be likened to the order of letters that form different words and sentences. The four DNA elements merge in a predetermined sequence, in that, A binds with T while C binds with G which results in the arrangement of elements termed as base

HR management , managing people for competitive advantage Essay

HR management , managing people for competitive advantage - Essay Example About competitive advantage, Olsen states, â€Å"It is what you do best that draws customers to buy your product/service instead of your competitor's†. Competitive advantage provides many considerable benefits to the companies, such as, increase in the levels of productivity, increase in the profits, and creation of a loyal client base. Some of the factors, which contribute towards achievement of competitive advantage in the market, include good public relations strategy, effective business management strategy, provision of premium quality products to the consumers, and a talented and efficient workforce. Effective marketing strategies also play a great role in making a company achieve and maintain competitive advantage. About the importance of marketing strategies in this regard, Tatum states, â€Å"Aggressive and appealing marketing campaigns can help to establish a company and its product line as being highly desirable†. Implementation of generic business strategies and presence of an efficient workforce are two of the most important factors behind achievement of competitive advantage in the market. In this paper, we will discuss what recruitment is and how human resource department of a company can manage the workforce for achieving competitive advantage. ... Employees work for the production of high quality products, which is one of the main factors for the achievement of competitive advantage. Along with the process of recruitment, effective management of the workforce is also very important in order to achieve competitive advantage. HR department is mainly responsible for the management of all issues related to employees. If employees are satisfied with a company, they work with more commitment and dedication, which brings more benefits to the company in the form of increased productivity and profitability. Therefore, managers need to take care of all needs of the employees in order to make them competitive and productive for the company. Recruitment is a very sensitive process because success of a company primarily depends on the number of proficient and skilled employees working for the company. Some companies make use of recruitment agencies for the selection of right candidates. About recruitment agencies, Worth states, â€Å"Such agencies are experts in evaluating a hiring company's needs against the skills and experience of job seekers†. The HR management of the company contacts recruitment agencies whenever the company needs new employees. Recruitment agencies advertise jobs through different media, collect resumes of the candidates, interview potential candidates, match employee skills with hiring company’s requirements, and maintain a proper database of all candidates. The management staff of the company provides all details to the agencies, which helps the agencies recruit best employees for the company. Such details include job description, job responsibilities, list of required and preferred education, required skills and experience, and the pay scale. Based on

Management - Elements of Decision Making Essay Example | Topics and Well Written Essays - 750 words

Management - Elements of Decision Making - Essay Example Management helps to overcome these problems at the time of making any effective decision (Monahan, 2000). In this paper, the complex problem of ethical concerns especially in decision-making relating to quality assurance and determining competitive market price will be taken into concern. Ethical Concerns in Decision-Making Every managerial decision affects the performances of the organizations by a considerable level. In general, ethical concerns in decision-making involve conflicts of interest in which individuals had to select and implement their own ideas. The issues relating to shareholders, customers as well as companies can be considered as one of the important ethical concerns in decision-making. Moreover, the other imperative ethical concerns particularly in decision-making encompass misuse of available resources, intimidating behavior of the individuals, discrimination, environmental issues, fraud, intellectual property rights along with privacy related issues. It can be st ated these ethical concerns can harm the overall performances of a company by a greater extent (Ferrell, Fraedrich & Ferrell, 2012). Significant Areas of Ethical Concerns in Decision-Making There are certain crucial areas of ethical concerns in decision-making. ... In this competitive market, the organizations often face the challenge to provide quality products at a lesser price. The organizations must ensure the deliverance of quality products to their valuable customers by considering the significant ethical concern of price. The decision-making about the ethical concern towards pricing might support an organization to compete with its chief business market competitors at large (Harinder, Attracta, & Jimmie, 2004). Competitive Market Marketing decisions that undertakes by different organizations are considered to be quite uncertain. It has been viewed that the organizations determine competitive market price while offering their different products to the customers with the intention of attaining superior competitive position over the chief business market participants. With regard to the ethical concerns in decision-making, the organizations should remain fair in setting the prices of the products (Erkan & Tunker, 2007). Critical Evaluation From the overall analysis, it can be comprehended that management plays an imperative role in the process of decision-making. It possesses certain critical barriers that could be overcome. The decisions that adopts by the managers on behalf of an organization ultimately observed to affect the purchasing behavior of the customers and its overall performances. In relation to determine the ethical concern in decision-making, it is quite important for the business managers to keep in mind the interests of the people involved with the company. Apart from these, the organizations also need to keep in mind certain other major aspects that include issues related to business, production as well as marketing that will ultimately benefit the company in the long run. In addition, the

Arlo Smart Home Security Camera Review

Arlo Smart Home Security Camera Review It is now even easier to install home surveillance systems especially with the proliferation of Wi-Fi cameras. The main issue with these cameras is that they require Ac power source meaning they can only be used indoors. This problem has been overcome by the introduction of Arlo security system from Netgear. It is designed to overcome the limitation by using battery-powered cameras that are linked to the base station via a Wi-Fi network. They offer very sharp video output and are very easy to install, they however dont offer audio to conserve the power, neither can you pan and zoom. Pros Completely wireless Small size camera design Easy to install Excellent quality color and night vision video Free cloud storage Weatherproof Easy to use apps Customization notification Cons Lacks audio recording No dynamic zoom, tilt and pan functions Night vision has no color Cameras secured on mount by magnets hence easy to steal When you exceed 5 cameras, you have to pay a monthly cloud storage fees of $9.99 Free recording is only for 7 days In high temperatures, the battery level indicator may wrongly how low battery Unboxing When you receive your brand new Arlo security system, the first thing is to hurriedly unbox it. It is however advised that you carefully and systematically take the contents apart in preparation to install in order to avoid any damage to the cameras or base station. If you are not confident enough to open the box, consider watching a video that shows how to unbox the package as carefully as possible. They will also guide you on how to install and setup the entire system without a glitch juts like an expert. Contents of the box US power plug with both EU and UK adapter Ethernet cable Wall plugs 8 lithium 123batteries 4 wall mounts The base station for the cameras 2 wireless cameras with a standard camera mount, an alternative to the magnetic mount. Design / Highlights The Arlo Smart home security camera review has a wonderful design. The package includes two cameras, the base station, Ethernet cable and 8 lithium batteries, four for each camera. It is possible to purchase a single camera set for $199.99 and get additional cameras at $159.99 each and ad them to the base station. It is equipped with 4 semi-round metallic mounting accessories that can be attached to the wall with the provided screws and dry wall anchors. The cameras have powerful magnets at the back of the housing for attaching them to the mounting devices without needing any screws or any hardware. Any flat surface or the refrigerator can serve as a mounting point for the camera. Both the cameras and the base station housing are done in a glossy white finish making them very beautiful. The cameras are 2.5 x1.6 x 2.8 inches and weighs 4 ounces. They are IP65 waterproof rated meaning they can be used outdoors in the rain and can manage temperatures from 14 to 122 degrees F to withstand the most extreme outdoors weather conditions. Technical Features Important features Wi-Fi communication The cameras communicates with the base station via a Wi-Fi network with a maximum range of 300 feet. Walls and other structures are known to diminish this distance. Base station Measuring 6.5 x 8.5 x 2.3 inches, the white base station has a LAN port, 2 USB ports, a power button, 5 LED status indicators, power jack at the back and reset switch. Its smart home and USB indicators are reserved for use in the future to manage your home mat features in addition to the surveillance cameras. Apps The Arlo app for iOS and Android and a web portal to allow logging in and managing your cameras from your browser anywhere you are. The opened app presents you with a split screen showing each camera and the last image captured. Each screen shows the camera name, date and time and its battery level. It also shows the motion detection icon and Wi-Fi indicator. You have to pres the play button for it to record live, this will continue till you leave the app. This video on demand feature helps a lot in saving the battery and bandwidth. When you click on the library you will have access to all the stored video and snapshots from where you can favourite, email, download to your device or delete. Motion detection sensitivity This system allows you to tune the sensitivity of the cameras motion detection. You can set the dates and time when it is enabled and disabled and also set the video quality. Performance review Pan and zoom are completely digital to save power. They must be reset in the settings so no dynamic pan, tilt and zoom. The cameras each use 4 CR123 batteries that can last up to 6 months when used optimally. The motion detection function can be configured to send push and email alerts. The cameras have a maximum resolution of 1280 x 720 and a 130 degree field of view. The 12 infrared LEDs provides up to 25 feet of night vision. It delivers sharp colored 720p videos during the day and excellent black and white video using the night vision at night though from 20 feet, the details becomes muddy. It has a couple of seconds lag between live action and the app display. The motion detection works perfectly as long as it is set to moderate sensitivity where it ignores slight movements like a moving tree in the wind. Final Verdict This Arlo Smart Home Security Camera Review shows that the security system provides a lot of flexibility in planning for your home surveillance. You can place the cameras anywhere within the wireless range and monitor your home from anywhere you are. The battery power may be the only major downside since they dont last too long but contribute to the flexibility since you can now install cameras even where there is no power source. It is weatherproof and also saves to the cloud for easy access and to provide additional security for the recordings themselves.

Irony :: essays research papers

The Ironies of 1984 The novel 1984, by George Orwell, has many examples of irony throughout it. The two major types of irony: verbal irony and situation irony, are demonstrated again and again in this novel. In the following essay I will discuss these types of ironies and give examples of each from the book. The first type of irony is verbal irony, in which a person says or does something one way, but the true meaning is the opposite. One of the first example of this irony is discovered when the main character, Winston Smith, uses the "Memory hole" to deposit things—one would think that this would be where things are remembered ("Memory"), but it’s actually an incinerator. The next example of irony comes when you learn about the departments of Government in Oceania. The Ministry of Truth is actually the maker of lies for the history books, the Ministry of Love discourages love, and the Ministry of Peace is actually quite violent. The final example of verbal Irony can be seen in the name of the leader of Oceania, "Big Brother." The concept of a big brother is one whom is older and wiser and helps the "littler siblings"—this not the case with 1984’s Big Brother. The Big Brother in this novel completely watches over every m ove a person makes keeping them controlled with fear. The next type of irony is Situation irony, which is when a character or a sequence of events appears to be headed one way, but it ends up as the opposite of what was thought. One example of this is Winston’s general health. From the beginning of the book, it is shown how horrible his health is and is continually getting worse and more difficult, but as Winston gets involved with Julia then he begins a metamorphosis into a more healthy person. Another major example is the betrayal of many of the people whom Winston thought were his friends, such as Mr. Charrington and even O’Brien- -who both worked for the Thought Police.

Addiction as A Lifestyle

For several decades, health issues have increased by more than 8.5% each year. According to a recent study conducted by the center for Disease Control and Prevention, 65% of US adults are either overweight or obese. The rate of diabetes are increasing in the United States, with a 27 percent increase seen in the last five years. The high cost of health care also poses a major threat to the nation's economy. However, health problems can be prevented to a large extent by controlling people's lifestyle. Group discussions and conversations may help people to adopt a healthy way of living. Therefore, Cybernetics which is the study of conversation/communication and control/regulation can be used to help solve this problems. This study aims at using cybernetics as a model for controlling health problems.AddictionIn developed countries of the world like USA, where the literacy rate is above 95%, people know that leading a healthy lifestyle removes the risk of chronic health issues to a considerable margin. However they most times do not adopt a healthy way of living.   Why? Addiction has ruined the healthy life style of people. For example- people may be addicted to sleeping and do not exercise, addicted to eating foods with high calories that causes them obesity and make them prone to heart problems. Addiction is a condition in which a consistent desire/craving to repeat an addicted behavior exceeds the ability to rationally stop doing so. When the more you have, the more you seem to need to achieve the same effect or result. This effect can be displayed as a positive feedback loop where the want continues expanding within the loop.Some background about feedback loops – Feedback loops are of two forms: negative feedback loop and positive feedback loop. Negative feedback loops strives towards balance and stasis by subtracting error with each cycle. A good example of negative feedback loop is homeostasis, the body's system for keeping itself chemically and temperature balanced. Positive feedback loops, by comparison, add the variations of each cycle. As a result they can become potentially dangerous as their effect mount with each event. Hypothermia, shock, heatstroke are examples of positive feedback.Figure-1 models addiction (nicotine addiction) as a positive feedback. The desire for smoking continues to increase in the loop for achieving the same level of satisfaction. The first day, Bob needs to smoke once and get satisfied. The second day, he needs to smoke twice to get the same level of satisfaction. Gradually, his cravings and urge to smoke increases along with the frequency.Controlling the Uncontrollable(addiction)The graph above (Figure-1) indicates how the addiction continue to expand in a positive feedback loop. Also, Bateson's examination of alcohol addiction contended that the very attempt to regain discretion, to be a â€Å"commander of one's own spirit†, added to the heightening of the alcoholism. Moreover, the Twelve Step Program of Alcoholics Anonymous-which has been effectively adjusted to a huge number of addictive practices, offers recuperation by â€Å"surrendering† that is, by stopping to deliberately try to stop the addiction. Subsequently, the person who is addicted does not have an essential variety to control addiction. At the point when Addiction becomes uncontrollable, how can it be controlled? Ludwig's research on Alcoholics mind demonstrates that â€Å"developing the right mind frame† (sufficient inspiration) for sobriety improves the probability that an individual can figure out how to resist his addiction .Sufficient inspiration or adequate motivation can solve the puzzle of addiction as an uncontrollable event. The diagram beneath demonstrates the cybernetic approach to deal with controlling health issues by inspiring individuals to follow a sound way of life (work out, yoga, healthy food and so on.), that is abstaining from an unhealthy way of life. Reward/Incentive SystemPeople have various needs including monetary needs, physiological needs, safety needs and esteem needs. An individual can be motivated for performing an activity using proper incentives which may help in fulfilling some of his needs. A reward system could be a web application like Weight Watchers or an organization such as a health club. Below is a model of an incentive system used in motivating a person to exercise regularly. The model also shows that the system can keep refining or modifying the incentive system to make sure that the user is always motivated.Group Affiliation/FriendsGroups, friends and circle of relatives assist in controlling addictions and regulating the manner people live. People develop trust, care and similarity in a group that offer intellectual strength for controlling their cravings. It has additionally been proved that the group association programs offer long- term remedy for addiction in comparison to short-term remedy provided through medication therapy. Self-assist programs like Alcoholics anonymous, rational healing or women for Sobriety, assist in gaining control over addiction through assisting the affected person to integrate into a self-assist group. TrustTrust is a system-related concept and that is a constantly evolving state of information acquisition, processing and feedback. Figure-4 demonstrates the system model of trust between two actors (trustor and trustee). The trustor continually accesses the behavior of the trustee against his mental model of trustworthiness, which results in increased trust if the behavior matches with his mental model otherwise decreased trust. Trustworthiness relies on three variables which relate to perception about the person to be relied on: competence, integrity and benevolence. ‘Competence' is the perceived potential of the trustee, as measured through indicators which includes training or credentials, experience, and reliable past performance. ‘Integrity' is the degree to which the trustee is considered to perform with honesty, fairness, and consistency of actions and words. ‘Benevolence' concerns the extent to which the trustee demonstrates care and consideration for people he or she interacts directly or indirectly.In addition to the above-recognized antecedent variables, trust also relies on the ‘context' within which the trustor and trustee are embedded. It could affect the extent to which the trustee is rated on antecedent variables particularly competence. For instance, a person may be perceived as competent in one context but no longer in another. Furthermore, it is essential to differe ntiate between Interactions among unfamiliar others and ongoing interactions among familiar others for trust. In a social system, trust could be unidirectional or bi-directional. Also, trust may be commutative.After the developement of trust, the trustor (Alice) feels confident and becomes willing to take actions based on the suggestions, actions and decisions of the trustee (Bob) to an extent proportional to the trust level in the trustee. Now, when Bob says that he controlled his blood sugar level by following the recipes from the diabetic cook-book, Alice feels confident the same recipes in the diabetic cook-book works and she is now motivated to follow them too. It also gives her a social proof of the reliability of the recipes from the diabetic cook-book. Figure-6 is the conversation model of this trust and social proof scenario between Alice and Bob.CareCare is also a continously evolving state of information aquisition, processing and feedback.Similarity, trust, understanding and reciprocity make the important variables. It is also dependent on context and familiarity/relationship between individuals. Below is a figure which shows a model of care between Alice and Bob and how care helps them for abstinence. Bob's behavior is matched to Alice's mental model of a person she would like to care for. If there is a positive match,then the care for Bob increases otherwise it decreases. When there is a match, she cares about what Bob's expectations are from her. She feels a sense of responsibility/accountability for Bob's expectations because she does not want to disappoint him. Similarly, Bob also does a behavior assessment of Alice against a mental model of a person she would like to care for. Its also important to note that both may have different perceptions or mental models of the persons they may like to care for. Also, care may be unidirectional as well. Now when Bob makes a suggestion to Alice about losing weight, she feels responsible/ accountable for losing weight as she cares about Bob. Similarly, Bob feels responsible/accountable for not smoking when Alice asks him to quit smoking.